I design AI products that feel less like machines and more like good company.
What I do
Product design
Brand & identity
Websites
Prototypes you can click
Hi, I’m Avery. I’ve spent eleven years helping teams turn complicated ideas into things people actually enjoy using. Lately that means AI — making it feel friendly, clear and honest.
At my desk in Copenhagen, usually with a coffee.
Recent work
Things I’ve
made lately.
2025 — 2026
A few projects from the last two years — websites, a mascot and an app, all for teams trying to make AI feel a little more human.
A website that makes AI sound like a person
Newt builds AI tools for small teams. They asked for a website that didn’t shout about the future — it just showed people what they could get done by Friday.
My part
Design lead
What changed
2× sign-ups in month one
Explaining AI agents without the jargon
When Newt launched its AI agents, most visitors didn’t know what an ‘agent’ was. We designed a launch page that explains it the way you’d tell a friend.
My part
Product designer
What changed
3× demo requests at launch
A sidekick with a personality
Nami is an AI assistant for everyday tasks. We gave it a face — a small, curious robot that’s easy to trust and hard not to like.
My part
Brand & illustration
What changed
A mascot people call by name
About
I design for the moment someone opens a product and thinks, “oh — I get it.”
Most projects start with a conversation, not a brief. I like to sit with the people who’ll use the thing before I draw anything.
Then I sketch, prototype and test until it feels obvious — and I stick around after launch, because that’s when you learn the most.
Based in
Copenhagen, Denmark
Practice
Working for myself since 2024
Tools
Figma, Framer, pen & paper
Languages
English, Danish, Arabic
Experience
Eleven years,
good company.
Happy to share my full CV — and a few people who’ll vouch for me. I’m taking on new projects from November 2026.
2024 — Now
Independent
Designer for hire
Working side by side with small teams on AI products — from the first sketch to the day it goes live, and a little while after.
2021 — 2024
Fieldnote
Design systems lead
Helped a fast-growing team build with one shared set of parts, so they could spend less time debating buttons and more time shipping.
2018 — 2021
Parcel & Post
Product designer
Made sending a parcel feel less like paperwork for thousands of small shop owners.
2015 — 2018
Studio Løkke
Interaction designer
Learned the craft designing signs, kiosks and early banking apps for people in a hurry.
(Kind words
From people I’ve worked with
